Search Engine Optimization should not be an after thought!
SEO still an after thought
I've been working in the online arena for over a decade - in fact, I'm going into my 12th year of learning of adapting to the ever-changing, ever-growing sector. One commonality that still exists within certain industries is absence of understanding when it comes to Search Optimization and how it can truly impact business revenue.
Our agency is fortunate enough to work with many business verticals, and over the past 4 years as Go Traffic Interactive has grown, I've seen a large trend where Search Engine Optimization (SEO) is an afterthought. I think this is a tragic error made by many website design shops who still advise clients with the old "build it and they will come" tactic. This just isn't true.
Websites have moved well beyond the brochure-ware frontier and should be considered synonymous with revenue generating channels for Business to Consumer websites (B2C) and Business to Business, lead generation sites (B2b) (the funnel or pipeline for many businesses).
When should SEO be the consideration?
SEO requirements start at the website architecture level and should truly begin at the onset of a web project. Whether it be a redesign or a brand new site - SEO has a true place in the design and development process simply due to the several elements search engines consider when determining website relevance.
Our SEO team works hand in hand with design and development to ensure that each aspect of the process meets all SEO requirements. At GTI, the priority of SEO is the prominant factor we consider when making choices for User Interface design, logical navigation and visual design of any client website. The reason is very simple -
RETURN ON INVESTMENT or otherwise know as ROI
When undertaking a website project, the first question any savvy marketing person will ask is what will the website do for our company? This is almost an endless question - because it can DO so much for any business - as long as a plan for revenue generating opportunities are implemented at the beginning stages of the project. Namely, SEO - along with a few very important elements that I'll talk about in future BLOG postings.
But take my word for it - if you're developing a web project, ask your design team what SEO tactics they plan to utilize and if they offer SEO, what level of SEO do they offer and what do you get after the website is launched? If your design company does not offer SEO - find an SEO firm that can work with your design team, but don't let yourself be fooled into thinking that you can have anything you want on your website and still have it be effective. Your website is too important, and so is your money.
Gary Thompson - President
Go Traffic Interactive
http://gotrafficinteractive.com
I've been working in the online arena for over a decade - in fact, I'm going into my 12th year of learning of adapting to the ever-changing, ever-growing sector. One commonality that still exists within certain industries is absence of understanding when it comes to Search Optimization and how it can truly impact business revenue.
Our agency is fortunate enough to work with many business verticals, and over the past 4 years as Go Traffic Interactive has grown, I've seen a large trend where Search Engine Optimization (SEO) is an afterthought. I think this is a tragic error made by many website design shops who still advise clients with the old "build it and they will come" tactic. This just isn't true.
Websites have moved well beyond the brochure-ware frontier and should be considered synonymous with revenue generating channels for Business to Consumer websites (B2C) and Business to Business, lead generation sites (B2b) (the funnel or pipeline for many businesses).
When should SEO be the consideration?
SEO requirements start at the website architecture level and should truly begin at the onset of a web project. Whether it be a redesign or a brand new site - SEO has a true place in the design and development process simply due to the several elements search engines consider when determining website relevance.
Our SEO team works hand in hand with design and development to ensure that each aspect of the process meets all SEO requirements. At GTI, the priority of SEO is the prominant factor we consider when making choices for User Interface design, logical navigation and visual design of any client website. The reason is very simple -
RETURN ON INVESTMENT or otherwise know as ROI
When undertaking a website project, the first question any savvy marketing person will ask is what will the website do for our company? This is almost an endless question - because it can DO so much for any business - as long as a plan for revenue generating opportunities are implemented at the beginning stages of the project. Namely, SEO - along with a few very important elements that I'll talk about in future BLOG postings.
But take my word for it - if you're developing a web project, ask your design team what SEO tactics they plan to utilize and if they offer SEO, what level of SEO do they offer and what do you get after the website is launched? If your design company does not offer SEO - find an SEO firm that can work with your design team, but don't let yourself be fooled into thinking that you can have anything you want on your website and still have it be effective. Your website is too important, and so is your money.
Gary Thompson - President
Go Traffic Interactive
http://gotrafficinteractive.com
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